Sportie LA
Retail Apparel and Fashion
· 15-25 employees
· Los Angeles, CA
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Contact
Isack Fadlon
Founder & Owner
Company
Family-owned sneaker and shoe boutique on Melrose Avenue, founded in 1985 by Isack Fadlon and his sister Orna Amzaleg. Specializes in hard-to-find sneaker styles, early releases, and rare colorways. One of LA's longest-running independent shoe stores.
Research Notes
Sportie LA is a 40-year-old family-run sneaker boutique that fits the ICP perfectly — independent shoe store, ~20 employees, deep LA roots. Their longevity means they've survived multiple retail shifts but likely struggle with modern e-commerce competition, digital marketing, and competing with resale platforms like StockX and GOAT. As a family operation, decisions run through founder Isack Fadlon.