American Rag Cie
Retail Apparel and Fashion
· 20-30 employees
· Los Angeles, CA
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Contact
Mark Werts
Founder
Company
Trendsetting apparel and accessories retailer on La Brea Avenue, founded in 1984 by Mark Werts. Known for hosting trendy, casual brands that are hard to find at mainstream boutiques, with an emphasis on locally-based brands and a mix of vintage and contemporary fashion.
Research Notes
American Rag Cie is a legacy LA boutique with ~25 employees that has survived 40 years in the competitive retail market. They fit the ICP as both a clothing store and boutique with a streetwear-adjacent aesthetic. Their pain points likely include modernizing their brand for younger consumers, competing with DTC brands that bypass retailers entirely, managing a mix of vintage and new inventory, and driving traffic to their physical location on La Brea. Manager Susan Star handles day-to-day operations.