RIF Los Angeles
Retail Apparel and Fashion
· 20-30 employees
· Los Angeles, CA (Little Tokyo)
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Contact
Jeff Malabanan
Co-Founder & Owner
Company
Premier sneaker consignment and streetwear store in Little Tokyo, founded in 2006 by Jeff Malabanan and Ed Mateo. Specializes in buying, selling, and trading rare, vintage, and limited-edition sneakers. Now operates locations in LA, Orange County, New York, and Manila.
Research Notes
RIF LA is a growing sneaker boutique and consignment store with ~25 employees that matches the ICP's shoe store and streetwear focus. Their expansion to multiple locations creates pain points around multi-store inventory management, authentication at scale, and unified customer experiences across locations. As a consignment model, they also face unique challenges around pricing, seller management, and competing with online resale platforms.